Public Relations / Cause Marketing

PR Servicesv3

CEG develops our client’s public relations approach so that is tailored to their budget parameters and needs. We work with our clients, client’s staff and outside professionals’ in order to optimize public relations. Not only will we script press releases, news and media alerts, user stories and articles for our clients, but we also create target media lists that are in alignment with our client’s objectives. We develop relevant story angles for varying publications, matching the message to the medium, and shaping the pitch to sell the story.

  • Develop public relations approach that is tailored to the client’s budget parameters and needs;
  • Contribute to client, client’s staff and outside professionals’ efforts to optimize public relations;
  • Develop client press kit;
  • Script press releases, news and media alerts, user stories and bylined articles for client;
  • Maximize media placement using experienced public relations skills and create effective buzz;
  • Create “Target Media Lists” that are in alignment with client’s objectives;
  • Develop relevant story angles for varying publications, matching the message to the medium, and shaping the pitch to sell the story;
  • Obtain analyses from professional public relations tools. Adjust keywords, phrases and meta-tags to maximize client’s media outreach;
  • Obtain feedback from media contacts to effectively maximize traction of story angles;
  • Identify National Press & Media Outreach for all newsworthy developments during client  business development; create client awareness and buzz in local, regional and national news, in all relevant print, television, radio and online websites, and to local, national and international photo agencies;
  • Identify Regional Print Media Outreach with desired editorial placement to promote client in local and regional publications;
  • Identify Print Media Outreach (Celebrity Publications when applicable) to relevant publications and online websites. Submit celebrity endorsed client photos for print and online distribution;
  • PSA Broadcast Media – radio and television station outreach: Outreach to all regional and national based radio and television stations that are in alignment with client’s logistics and demographics;
  • If necessary, oversee, strategize and rectify negative publicity as well as intervene with press to protect client’s good name;
  • Follow up with Post Press: Track all press and media coverage and provide client with all details of press results;
  • Strategically plan and execute Viral Marketing Campaign;
  • Assist in creating media-kits, brochures, websites and informational materials;
  • Advertise and promote client through Conscience Entertainment Group’s extensive database and include in CEG’s Monthly Newsletters;
  • Consult client on strategic regional and national advertising and media buys;
  • Negotiate editorial placement with media buys on behalf of client.